Alexandre Fourdan

Jewellery Advertising was founded by Alexandre Fourdan, a Bangkok-based entrepreneur with a background in luxury marketing, who spends much of his time between Hong Kong and Niseko.

Alexandre began his career at Cartier, where he learned the art of brand storytelling and the emotional nuance that defines true luxury. He went on to work with renowned names such as Fope and Artur Scholl, deepening his expertise in fine jewellery and high-end craftsmanship.

A graduate of King's College London in Business and Management, he has since helped events, private clients and luxury firms build distinctive digital presences and refined brand strategies that speak to modern audiences while preserving the integrity of their heritage.

In 2025, he founded a fashion and concierge brand focused on skiwear and luxury experiences, bringing the same eye for design and storytelling to lifestyle and hospitality. That cross-industry experience is what lets us position luxury brands in a fast-moving, content-driven world.